launch everywhere.
know what worked
Launch day scatters your URL across Reddit, HN, X, newsletters, and DMs — and then the traffic arrives as one anonymous lump. One c3.lt link per channel fixes that in ten minutes: clicks, conversions, and retargeting audiences, attributed per post.
six moves before you post.
c3.lt/launch-hn, c3.lt/launch-x, c3.lt/launch-news — same destination, separate analytics. Ten seconds of setup buys you real attribution.
Add UTM params to the destination once; every click carries them into your web analytics. c3.lt and your analytics tell the same story.
Attach your Meta/Google/TikTok pixel to the launch links. Launch-day traffic becomes a retargeting audience for week two.
A 1×1 pixel on your signup-success page turns "which post got clicks" into "which post got users."
Clicks by country, device, and referrer per link — refresh during launch hour and see which channel is carrying.
Links are 302s. The launch post is immortal on Reddit/HN — where it points is up to you forever.
questions.
Why use a link shortener for a product launch?
Attribution. A launch scatters one URL across Reddit, HN, X, LinkedIn, newsletters, and DMs — with one c3.lt link per channel you can see clicks, countries, devices, and (with a goal set) actual signups per channel, instead of one blended lump of traffic.
How do I track which launch channel converted best?
Create one short link per channel pointing at the same page, and attach a conversion goal (a 1×1 pixel on your signup-success page). Each link then reports its own conversion rate — clicks tell you reach, conversions tell you where your users came from.
Can I retarget people who clicked my launch links?
Yes. Attach Meta, Google Ads, or TikTok pixels to any c3.lt link (Pro) and everyone who clicks joins your retargeting audience — useful for the week-two follow-up campaign.
What if I need to change the destination after launching?
c3.lt uses 302 redirects, so links stay editable forever. If your landing page moves or you want to swap in a "we are live" page, repoint the link — every posted copy follows instantly.
Is this free?
Short links, custom slugs, QR codes, and click analytics are free. Retargeting pixels and conversion goals are Pro; A/B destination testing is Business.
ten minutes now, clarity forever.
Set up your launch links before you post — free to start.